Apple Stores in Bangkok

[Sundance2020]

The official Apple Retail Store @ IconSiam

The first Apple Retail Store in Thailand has opened at ICONSIAM, the luxury shopping centre in the heart of Bangkok. The design by Foster + Partners required seele to supply two huge structural glass façades that ensure maximum transparency in both directions - outwards towards the garden terrace and inwards towards the shopping mall. The external façade consists of 2.3 x 10.4m high panes of insulating glass supported by eight glass fins. In this façade there are two double-leaf all-glass entrance doors with glass canopies. The internal shop front, formed by 2.6 x 8m panes of laminated safety glass, also includes two double-leaf all-glass doors.

Seele also provided the cantilevering 250sqm aluminium canopy in wood-look finish, the main function of which is to provide shade. The real challenge on this project was the time available for design work, which was just one month, and the subsequent short erection period, because the work had to be carried out beneath the finished main roof. That meant it was impossible to use the cranes normally needed to erect such large panes of glass. seele therefore devised a rail setup especially for this project so that the panes of glass could be slid into the building before being installed. seele was able to complete the work on site in just eight months and thus add this Apple Store to its list of successful structural glass projects in Asia.

Website: https://www.apple.com/th/retail/iconsiam/
Telephone: +66 1800 019 447

[Sundance2020]

The Apple Store @ Central World




























































Address: @ Central World 4, 4/1-4/2, 4/4 Ratchadamri Rd, Bangkok 10330, Thailand - Phone: +66 1800 019 448

[Sundance2020]

Apple iStudios in Bangkok



Address: Central Embassy 3rd Floor, Unit 1031 Ploenchit Road, Lumpinee, Patumwan, Bangkok, Thailand 10330, Thailand - Phone: +66 2 160 5931
Address: @ Siam Paragon 991 Rama I Rd, Pathum Wan, Pathum Wan District, Bangkok 10330, Thailand - Phone: +66 2 610 9315
Address: @ Silom Complex 309-311 191 Si Lom, Silom, Bang Rak, Bangkok 10500, Thailand - Phone: +66 2 231 3934
Address: 4 Fl. CentralPlaza Grand Rama 9, 9/9 Ratchadaphisek Rd, Din Daeng, Bangkok 10400, Thailand - Phone: +66 95 372 5559

[Sundance2020]

Other Apple Stores in Bangkok


Address: Banana IT Floor 6 Room 6027, Soi Sukhumvit 19, Khwaeng Khlong Ton Nuea, Watthana, Bangkok 10110, Thailand - Phone: +66 83 097 9540
Address: Studio 7 549/1 Sanphawut Rd., Bangna Tai, Bangna, Bangkok 10260, Thailand - Phone: +66 83 989 2006

[Steve]

Apple: iPhone 15 lineup set to juice up Thailand’s smartphone sales

Apple Inc’s new line of iPhone 15 models is set to boost Thailand’s smartphone sales in the fourth quarter, say industry analysts and a mobile phone distributor. In the premium smartphone market in Thailand, Apple and Samsung devices continue to reign. Apple debuted the iPhone 15, 15 Plus, 15 Pro, and 15 Pro Max on Tuesday. Thai consumers will be among the first to access these models, with preorders opening tomorrow and widespread availability from September 22. The iPhone15 Pro Max starts at 48,900 THB and the 15 Pro is priced at 41,900 THB, as per Apple Store Thailand’s website. Apirat Ratanavichit, a market analyst at IDC Thailand, believes that the iPhone 15 series will contribute to market growth due to its strong appeal to Thai consumers and high-end users. These users are likely to be drawn to the titanium build of the iPhone 15 Pro series, the new 48MP camera’s performance, and the improved chip performance. In the Thai market, the Pro series consistently outperforms the standard models.



The premium mobile phone segment experienced robust performance in the first quarter of the year, driven by strong consumer demand for the iPhone 14 series and a positive response to the Samsung Galaxy S23 and S23 Ultra launch. Inflation had a lesser impact on this segment. However, the second quarter saw a shift towards lower-mid range segments, and the premium segment performed poorly as consumers likely awaited the new iPhone’s third-quarter release. Apple and Samsung dominate the premium smartphone segment in Thailand, with Apple holding about a 70% market share, followed by Samsung at approximately 20%, according to IDC Thailand. IDC predicts a flat growth year-on-year for the Thai smartphone market in the fourth quarter of 2023, marking an end to the year-on-year declines of the previous quarters of 2023. Apirat said…

“For 2024, we are expecting the market to rebound due to stimulus policies from the new government resulting in increased consumer spending.”

In the first half of 2023, the premium segment’s share in Thailand rose to 15% of the market, up from 10% in the same period last year. Glen Cardoza, senior analyst of Counterpoint Research, stated that Apple’s launch event was a solid display across all models. He sees potential for continued average selling price strength with the base model being a strong upgrade for many, and the top-end model introducing smart titanium luxe and a powerful 5x optical zoom. However, Cardoza believes the iPhone 15 series’ success will not be enough for the country’s smartphone market to rebound. Apple enjoyed a 29% year-on-year growth in the second quarter of 2023 in Thailand, the highest among the top five brands, but its share was just over 10%. Macroeconomic problems affected the first half of the year.

Brands like Xiaomi, Oppo, Vivo, and Realme have been conservative in launching new smartphone models in the premium price segment, which has slightly impacted this segment due to a lack of options for consumers. Dusit Sukhumvithaya, CEO of JayMart Mobile Plc, anticipates a warm reception for the new iPhone15 from Apple’s fan base, especially early adopters using the existing iPhone14 models. However, he expressed concerns about the supply availability, which needs to be allocated among the first-tier countries. In the first half of 2023, overall smartphone sales in Thailand contracted by 10% while the value rose by 1%. Sales in 2023 are expected to total 12-13 million units. In related news, Apple unveiled their new iPhone and Apple Watch models with relatively modest changes alongside higher prices.