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Apple raise product prices globally - but not in Thailand
United States multinational Apple Inc. yesterday declared it is to raise prices in its app stores across most parts of the world but not Thailand. Apple announced the price increases will take effect on both App Store apps and in-app purchases next month.
Great news for the Kingdom or Smiles but not so good for the likes of Japan, South Korea, and most countries across Europe. Other regions affected include Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and countries that use the euro as their currency, i.e., France, Germany, Italy, Portugal, and Spain.
Apple gives no reason as to why there is no increase in Thailand or why App Store prices in other countries have been raised. Industry insiders made known that the increases are related to the exchange rate of local currencies dropping against the dollar.
In Japan, prices are rising by roughly 30%, a big jump that follows the yen’s weakening this year. Apple earlier this summer raised prices across its Mac, iPhone and iPad ranges to account for the currency disparity. The euro has suffered a similar fate and is now equal to the dollar so Apple products have also become more expensive in Europe for the same reason.
Apple says that the price increase in Vietnam is due to new local tax regulations. For people in the eurozone, apps and in-app purchases priced at 0.99 euros will now cost 1.19 euros. An item that costs 9.99 euros will have its price increased to 11.99 euros.
The new App Store prices will take effect on October 5, 2022. Developers can keep the subscription prices for current subscribers if they want to.
United States multinational Apple Inc. yesterday declared it is to raise prices in its app stores across most parts of the world but not Thailand. Apple announced the price increases will take effect on both App Store apps and in-app purchases next month.
Great news for the Kingdom or Smiles but not so good for the likes of Japan, South Korea, and most countries across Europe. Other regions affected include Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and countries that use the euro as their currency, i.e., France, Germany, Italy, Portugal, and Spain.
Apple gives no reason as to why there is no increase in Thailand or why App Store prices in other countries have been raised. Industry insiders made known that the increases are related to the exchange rate of local currencies dropping against the dollar.
In Japan, prices are rising by roughly 30%, a big jump that follows the yen’s weakening this year. Apple earlier this summer raised prices across its Mac, iPhone and iPad ranges to account for the currency disparity. The euro has suffered a similar fate and is now equal to the dollar so Apple products have also become more expensive in Europe for the same reason.
Apple says that the price increase in Vietnam is due to new local tax regulations. For people in the eurozone, apps and in-app purchases priced at 0.99 euros will now cost 1.19 euros. An item that costs 9.99 euros will have its price increased to 11.99 euros.
The new App Store prices will take effect on October 5, 2022. Developers can keep the subscription prices for current subscribers if they want to.
- Upcoming Price and Tax Changes for apps and in-app Purchases
As early as October 5, 2022, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and all territories that use the euro currency. In Vietnam, these increases also reflect new regulations for Apple to collect and remit applicable taxes, being value added tax (VAT) and corporate income tax (CIT) at 5% rates respectively. Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price. Exhibit B of the Paid Applications Agreement will be updated to indicate that Apple collects and remits applicable taxes in Vietnam. Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.
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