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2022 Apple Global Price Updates

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  • 2022 Apple Global Price Updates

    Apple raise product prices globally - but not in Thailand
    Click image for larger version  Name:	Pricing.jpg Views:	0 Size:	28.5 KB ID:	5486

    United States multinational Apple Inc. yesterday declared it is to raise prices in its app stores across most parts of the world but not Thailand. Apple announced the price increases will take effect on both App Store apps and in-app purchases next month.

    Great news for the Kingdom or Smiles but not so good for the likes of Japan, South Korea, and most countries across Europe. Other regions affected include Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and countries that use the euro as their currency, i.e., France, Germany, Italy, Portugal, and Spain.

    Apple gives no reason as to why there is no increase in Thailand or why App Store prices in other countries have been raised. Industry insiders made known that the increases are related to the exchange rate of local currencies dropping against the dollar.

    In Japan, prices are rising by roughly 30%, a big jump that follows the yen’s weakening this year. Apple earlier this summer raised prices across its Mac, iPhone and iPad ranges to account for the currency disparity. The euro has suffered a similar fate and is now equal to the dollar so Apple products have also become more expensive in Europe for the same reason.

    Apple says that the price increase in Vietnam is due to new local tax regulations. For people in the eurozone, apps and in-app purchases priced at 0.99 euros will now cost 1.19 euros. An item that costs 9.99 euros will have its price increased to 11.99 euros.

    The new App Store prices will take effect on October 5, 2022. Developers can keep the subscription prices for current subscribers if they want to.
    • Upcoming Price and Tax Changes for apps and in-app Purchases
      As early as October 5, 2022, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and all territories that use the euro currency. In Vietnam, these increases also reflect new regulations for Apple to collect and remit applicable taxes, being value added tax (VAT) and corporate income tax (CIT) at 5% rates respectively. Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price. Exhibit B of the Paid Applications Agreement will be updated to indicate that Apple collects and remits applicable taxes in Vietnam. Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.

  • #2
    Apple is raising App Store prices across Europe and Asia

    Apple has announced that it's raising the prices of both apps and in-app purchases, not including auto-renewable subscriptions, across several regions starting on October 5th. 2022 All territories using the Euro currency are affected, along with Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden and Vietnam. Apple says the price increase in Vietman reflects new laws that require the company to collect value added tax (VAT) and corporate income tax.

    Click image for larger version  Name:	iOS.jpg Views:	0 Size:	6.8 KB ID:	5760

    The amount added to old prices vary, based on the list of updated pricing tier (PDF) the tech giant has published. Apps that currently cost 99 cents will set users back €1.19 in Euro territories, while those that cost €4.99 will cost one Euro more or €5.99.

    The additional charge gets bigger the higher one goes in the pricing tier — purchases that cost €14.99, for instance, will cost people €17.99 instead.

    Apple didn't explain the reason behind the price hike for most territories aside from Vietnam. For Euro-using countries, it could be partly because of the fact that the Euro is weak against the dollar and even fell below parity for the first time in almost two decades. Perhaps this price hike shouldn't come as a surprise because of that, seeing as people are also expected to pay much, much more for the iPhone 14 in Europe than in the US.

    The iPhone 14 Pro, for instance, will set buyers back $999 in the US. Converted, that's only €997, but the model is priced at €1,299 in Germany, €1,319 in Spain and €1,339 in Italy.